A. ideaCity Attendees:

1. A knowledgeable, engaged and eager group who understand the value of investing in ideas
2. 75% owners/founders of their own businesses, senior managers or executives within an organization. 55% male; 45% female
3. 50 % are 'Regulars': many registrants ('Idealists') return to the conference every year
4. Come from a variety of professional backgrounds:
   • Design/Architecture
   • Finance/Investment/Banking
   • Medicine/Technology/Science
   • Arts (Music, Literature, Publishing, Film, TV)
   • Academia
   • Public and Not-for-Profit sector

B. ideaCity Speakers:

1. Are varied in their origins, professions and personal make-up: Adventurers, architects, astronomers, entrepreneurs, authors, scientists, technologists, musicians, magicians, politicians, historians, designers, inventors, film makers, agitators
2. Do not deliver formal speeches. Instead, they speak from the heart on current thoughts, longtime preoccupations or work in progress; things that motivate, inspire or disturb
3. Stay at the conference for the entire three days
4. Many return in following years simply to be in the audience
5. Are assorted characters: many are famous, many are on the cusp of fame
6. Common trait: they are not practitioners of the status quo

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