Chip Kidd on the creative process

Graphic Artist Chip Kidd reads every book for which he designs a cover. While this seems de rigeur for a book designer, it’s an admirable ethic for Kidd – his extensive portfolio features 1500 works. Watch and laugh as Kidd navigates the often-hilarious creative and collaborative process of merging graphics and typography to cover David Sedaris’ Dress Your Family in Corduroy and Denim.